Showing the consumers

This is where we strike gold or hit a dead end. I took the first cut of our production to NYBC (Norwich youth bowling club) I have been a part of this club for many years since I was 12. The bowling club is has a wide range of player from 5-18 as well as parents watching so I thought this would be an ideal initial test for our production. I constructed a questionnaire that would both ask the consumer if they enjoyed the OTS and why as well as asking for their feedback with ideas for improvements.
Our main target market is around 15-25 year old as the classification of our film is 15. With this in mind I wanted to get a range of both ages and sexes to watch the film and fill out the questionnaires as this would enable us to acquire a wide range of feedback which we could then use to improve our film.
I was able to get 23 people to fill out my questionnaire which I was very pleased with. Because I had to take my laptop to show them the film, I constructed the questionnaire on Microsoft Publisher as then I could easily upload the questionnaires to my blog with an analysis of them.
To view a range of the questionnaires click the links below:
Questionnaire female 15
Questionnaire male 15
Questionnaire male 16
Questionnaire female 18
Questionnaire male 18
Questionnaire male 19
Questionnaire female 40
Questionnaire male 49
With the feedback coming from: our classification age of 15, just over with a range of 16-19 year old males and females who would still have a large percentage of consumer viewings, as well as getting a view from possible consumers depending on their personal preferences with their age ranging from 40-49 who our not directly relevant but all the more good feedback. This would prove vital in making our production even better and overall giving the consumers what they want.

After reading all 23 questionnaires we could begin to see that there were possible changes that were cropping up many times for example: Some of the shots were static for too long which took away from the tension building and lost the audiences interest. Another possible change that appeared multiple times is the voice of the Femme fatale, many people thought she looked the part but they also said that she didn't sound very authoritative and their were unnecessary pauses which detracted from her vicious domineer. Lastly the music in some places was to quiet.

When we then watched the film we could see that there were opportunities for us to change these disliked clips and we extracted the audio for these sections and set about trying to find multiple people who could perform a voice over for the Femme fatale. We also made some of the clips shorter to lose the breakdown in tension through the use of to many and to long static camera shots. We also listened to it multiple times and tweaked the volume of the synchronous background track that builds tension throughout the OTS.